On this episode of the Impressions Xchange podcast, Ashley Roberts, content director of Printing Impressions, welcomes Pete Kowalczuk, executive vice president of Canon U.S.A., to discuss Canon’s restructuring into a unified Americas production print team and increased investment in production print. They are joined by and Dina Kessler, president of Kessler Creative, based in Jacksonville, Florida, to discuss how demand has shifted toward personalization, variable data, shorter runs, faster turnaround, and omnichannel marketing, driving investments in digital print, compatible finishing, and inserters.

00:00 Welcome and Guests

00:51 Canon's New Structure

03:09 Integration for Customers

03:57 Personalization Drives Growth

08:11 Reinvesting to Stay Ahead

10:18 Top ROI Applications

11:36 Scaling Service Nationwide

14:09 Consistency and Challenges

16:42 Uptime and Trust

21:14 Predictive Service and AI

23:27 What Sets Canon Apart

27:39 Partner vs. Vendor Story

32:26 Boca Raton Training Hub

35:57 Next Three to Five Years Outlook

40:37 Closing Thanks