Businesses in a variety of verticals, whatever that market may be, likely have common expectations – a cluster of branded features that add legitimacy within their space. By knowing in advance what those clients are likely to need, PSPs can serve as a guide to help them achieve their branding goals. This thoughtful discussion includes viewpoints representing the wide-format, apparel, and promotional products spaces.

00:00 Vertical Market Strategy

01:06 Apparel Expertise Questions

03:28 Promo Value Tiers

04:39 One Stop Vertical Model

06:57 Apparel Fulfillment Partners

08:37 Trust Through Kitting

14:06 Training New Clients

18:06 Sub Brands Beyond Logos

19:58 Internal Branding Gear

22:45 Digital Printing Advantage