Kim Woodin, owner of Aurora Fastprint and member of Women in Print Alliance, joins Her Imprint to share her unexpected path into the print industry and what it truly takes to sustain a family-owned business through decades of change. From stepping into a shop without digital equipment to navigating ownership, evolving customer demands, and industry disruption, Woodin reflects on learning by doing, embracing failure, and earning her place as a leader.

In this candid conversation, Woodin opens up about work-life balance as a business owner and mother, the importance of flexibility and empathy in leadership, and why success isn’t just about revenue — it’s about people, culture, and values. Her story is a powerful reminder that print isn’t dead, leadership isn’t linear, and trusting your gut can be one of the most important skills you develop.

00:00 Introduction to Kim Woodin and Aurora Fast Print

02:00 Entering the family business and earning ownership

05:30 From analog to digital and adapting to industry change

07:45 Is print really dead? How the business evolved

09:45 Defining success beyond revenue

12:30 Working with family and navigating leadership transitions

15:30 Raising kids while running a print business

17:00 Supporting employees and building a flexible culture

20:45 Learning on the job and finding mentors

25:30 Advice Woodin would give her younger self