Mark Nixon

Ashley Roberts is the Managing Editor of the Printing & Packaging Group.

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Print, as part of an optichannel marketing experience, is crucially important these days. A brand only has a few seconds to make an impression with its printed piece, whether it’s packaging, direct mail, or signage. But there are ways to increase the chances that a printed piece will make that impact.

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