Print, as part of an optichannel marketing experience, is crucially important these days. A brand only has a few seconds to make an impression with its printed piece, whether it’s packaging, direct mail, or signage. But there are ways to increase the chances that a printed piece will make that impact.
Mark Nixon
The benefits of high-quality digital embellishment technologies were the primary focus of a press conference held by Scodix. The company’s technologies, said Mark Nixon, VP of sales and marketing for Scodix, have been strongly bolstered with the inclusion of the new Scodix Ultra 600 Press.
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