Is big data really relevant for your business? The answer is a resounding yes. Big data is useful for any organization that wants to better understand its audience and streamline its marketing accordingly. Let’s take a look at big data, what it is, and how it can help your business.
Today, strategists are charged with building the business, not just the brand, and doing it in a way that will produce both sustainability and scalability. That’s altogether different work than the traditional marketing path so many companies pursue.
There are many football and sports analogies that apply to business, but how does this one apply? In our fast-changing environment with all of the talk about diversification and "becoming marketing services providers," we often leave the basics to chance and assume they will take care of themselves. Not true. The fundamentals are something that must be constantly practiced and inspected.
A combination of merge purge—the process of compiling multiple data records, retaining the desired data and removing unwanted addresses—along with basic list hygiene, will help you keep a clean list with recipients who actually want to hear from you.
When you sit down every month and review your numbers, and that chasm keeps getting bigger, not only do you feel bad about it, it will start to lose its meaning. If you are not hitting your sales goals despite your best efforts, I am hereby giving you permission to re-adjust your target.
Earn. Spend. Earn more. Spend more. Sound familiar? Want a different outcome? Read how to finish a month with money in your pocket in this week’s blog by Bill Farquharson.
My week began with a call from “the big sales guy” of a large company out of state; a potential ongoing customer for our commercial printing company, that could make all the difference in our bottom line for the next few years at least—IF we are who we say we are!
Don’t get me wrong, I LOVE strategy, but over many years of consulting clients and running our strategy firm, I have noticed there is a lot to understand when it comes to an organization’s culture. It really is what determines which organizations rise to the top and which ones simply survive or go under.
Most salespeople that I talk to would rather do anything than make a cold call. It is generally considered the worst part of a salesperson’s life. Sure, there are a few salespeople that thrive on it. I take my hat off to them. However, for those of us lesser mortals, wouldn’t it be nice to have a system where we didn’t have to cold call?
This week, PaperSpecsGallery.com presents the Happy New Year self-promotional mailer from 2communiqué in Delmar, NY. This piece has an artful format—an accordion-folded string of six panels in an open-ended, kraft-colored paper carrier.
