In this week's blog, Kelly Mallozzi shares some thoughts on helping you get your sales mojo back, and invites you to share some of yours.
Customers can’t always tell you what they want. Use their idea as a jumping off point then read between the lines. Use your vision and your knowledge to always be a step ahead of the standard requests.
We should all give back to the community and to causes that fit our business and our personal values. However, if we are to operate a successful business, we should give back strategically and make it a part our business plan and marketing plan.
Part of the image that you portray comes from the words that you use and how you use them. In this week's blog, Bill Farquharson offers a unique cure for "um" disease.
Are you creating new brand elements for your business? Make sure they’re memorable, meaningful, likable and adaptable.
If you have been trying to think through your next strategic push, consider the click-through strategy. When in doubt, lean toward instant. Customers will feel good about it and will put their money where your service is.
What are you bringing to the table that really wows a buyer? Anything? I cannot tell you the number of times in my career—in either running a printing company or consulting in the field—that I have watched a salesperson bore a buyer and me to death.
I’m speaking at any industry event later this month, and rather than put together some presentation about what I THINK matters to people like you, I thought I would actually ASK people like you. So what’s on your minds?
This piece, designed by Faust Associates in Riverside, IL, and printed by Rider Dickerson in Chicago, features an unusual hand-folded format—a seemingly simple 12x12" opens up to a flat 24x36" in a way that resembles the edges of an oyster shell.
Why are people so willing to issue debt in our industry, at such low rates, with such flimsy justification, and with such an awful track record? The premium for distressed assets is down to around 5 percent, close to a historical low. There is a LOT of dumb money, and it doesn’t seem to be getting any smarter.
