Things are moving pretty fast technologically speaking. And I like to think I’ve learned a lot about print in the 20 or so years I’ve been working, and yet I know I don’t know everything. What about you? How do you stay informed enough to stay ahead of your customers, not to mention your competition? Here are a few suggestions for those of you out there who don’t know everything already.
What better motif for a destination wedding in Puerto Rico could there be than a boarding pass? That's what designer A Day in May of Traverse City, MI, had in mind when creating this clever, yet sophisticated save-the-date piece.
Your customers are telling you how to keep them happy. Are you listening? Read this week's blog from Bill Farquharson for more.
Hey, packaging printer, if you have not heard, social media is a great tool to start the dialogue with clients/prospects to maintain and expand the engagement process and social media is a great CRM tool. Social is just one more tool that printers MUST use on a regular basis to get their service offerings to a new media-defined marketplace.
What do you do, as a print company CEO or sales manager, when a beloved rep leaves the company? The best advice I can give is this: call customers (particularly if you know there are long-time relationships) and talk about it. Share with them whatever information you can.
Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation.
Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked up by leading industry news outlets and blogs, it’ll convey an authority and sense of importance that your marketing promotions simply can’t match.
If you have not used the Printing Impressions job posting site on PIworld.com, I recommend you give it a try. I recently assisted one of our franchise members with recruiting a production manager, and we used the site. Within two weeks of posting the job, we received more than 40 resumes.
Being in a service business like we all are in, accuracy is not only expected, it is absolutely vital to our survival. And a lack of it can not only lose you customers, but it can destroy your business. And the scariest thing about this is that it might happen and you won’t even know it.
This week, I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. The cornerback, like a salesperson, is an island on to themselves. This means it is a lonely position.
