There needs to be standardized processes for every area of your operation, not just vague assignments that leave a new employee to figure out some kind of procedure that may or may not fit with your organization. Give your new employee an established procedure for performing important tasks in your operation, and the new hire will be empowered to hit the ground running.
If you keep working at your business and put aside immediate profits for the sake of future success, you can be reasonably confident that sooner or later you will find your niche. The problem is, once your niche becomes your success you will stop looking for new ways, new innovations, new paths, because your success will speak for itself.
Consider overall look, color, font, and other factors when coming up with a new logo. Your logo design should derive from your brand attributes.
Surveying helps preserve your brand on social media review sites. Surveying is a customer early warning system. If you are getting timely feedback, you are able to react before customers leave negative comments on social media sites. Customers now have the upper hand.
Customers can’t always tell you what they want. Use their idea as a jumping off point then read between the lines. Use your vision and your knowledge to always be a step ahead of the standard requests.
In this week's blog, Kelly Mallozzi shares some thoughts on helping you get your sales mojo back, and invites you to share some of yours.
We should all give back to the community and to causes that fit our business and our personal values. However, if we are to operate a successful business, we should give back strategically and make it a part our business plan and marketing plan.
Part of the image that you portray comes from the words that you use and how you use them. In this week's blog, Bill Farquharson offers a unique cure for "um" disease.
Are you creating new brand elements for your business? Make sure they’re memorable, meaningful, likable and adaptable.
If you have been trying to think through your next strategic push, consider the click-through strategy. When in doubt, lean toward instant. Customers will feel good about it and will put their money where your service is.
