I am a blackhole for bad customer service. I’ve known this ever since I was young. If there is a customer service disaster waiting to happen, it is waiting for me to find it. Such was the case when I called the The Boston Globe to temporarily cancel my Sunday newspaper subscription.
In an effort to sell their product, many companies endeavor to WIN people with great marketing campaigns that use slick ads, but containing a mountain of hype. It's frustrating, when you buy into that hype, only to find you've been duped, and that the real value of their product is far less than advertised.
Rebranding means reintroducing your brand to the marketplace, and isn’t a task you should undertake lightly. This week's blog covers when (and when not to) launch a company rebranding effort.
Things are moving pretty fast technologically speaking. And I like to think I’ve learned a lot about print in the 20 or so years I’ve been working, and yet I know I don’t know everything. What about you? How do you stay informed enough to stay ahead of your customers, not to mention your competition? Here are a few suggestions for those of you out there who don’t know everything already.
What better motif for a destination wedding in Puerto Rico could there be than a boarding pass? That's what designer A Day in May of Traverse City, MI, had in mind when creating this clever, yet sophisticated save-the-date piece.
Your customers are telling you how to keep them happy. Are you listening? Read this week's blog from Bill Farquharson for more.
Hey, packaging printer, if you have not heard, social media is a great tool to start the dialogue with clients/prospects to maintain and expand the engagement process and social media is a great CRM tool. Social is just one more tool that printers MUST use on a regular basis to get their service offerings to a new media-defined marketplace.
What do you do, as a print company CEO or sales manager, when a beloved rep leaves the company? The best advice I can give is this: call customers (particularly if you know there are long-time relationships) and talk about it. Share with them whatever information you can.
Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation.
Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked up by leading industry news outlets and blogs, it’ll convey an authority and sense of importance that your marketing promotions simply can’t match.
