Printing sales reps give away far too much power in the process of gaining appointments. In this week's blog, Bill Farquharson ponders that issue and calls on The Bobs for help.
As a 32-year-old planning on living and working for some time, I’ve naturally developed a healthy fear of being replaced by a robot. There must be some technical term for this, but I have not found it. I’d much rather make use of the robots, than be replaced by one.
How many times do you have to reprint a project because of legitimate errors? How many times do you offer a discount to a client who agrees to keep the piece as is? Let's hear some of your thoughts on how you would handle clients that are not happy with their printed piece, even if it might be exactly what they specified.
When I follow a printer on Twitter or Facebook, and then click through to his or her company URL, I fully expect to see a site that resembles the Twitter and Facebook page in the look and feel. I also expect to find the SM sharing buttons in an easy-to-spot location on the home page (and every page).
Hey Bill—It’s Kelly. Hope you’re having a super fantastic time in Italy. So one of my clients who is also a fan of our Short Attention Span Webinars gave me some grief over this week’s post about what to do when it’s “Slow.”
Everything is sailing along and then...BAM...you're fired! What happened is not just a failure to sell but a failure in sales management. Read all about it in Bill Farquharson's blog.
Printers who establish balanced relationships will also achieve more powerful partnerships. This is because they will be respected by their customers rather than being treated as a commodity supplier. Printers who fail to establish balanced relationships are likely to suffer problems.
Müller Martini is not the only finishing manufacturer facing tough times. As the printing industry consolidates, there is a small flood of very recent vintage saddle-stitchers, folders, perfect binders, collators, diecutters, and other bindery machinery on the market as the result of closed shops.
Despite all the reports that the economy is improving, this bloggist believes we are still in the "Great Recession" so it's smart to move everything you are doing out of the necessity column and into the pursuit column.
Creating a branding document will help ensure your brand is properly and consistently represented across a wide range of promotional and marketing activities.
