I am quite unorthodox in my approach as to how I turn around printing salespersons and print companies so that they can grow. I thought you might as well know that now before we talk. In my blog this week, you will learn nine surefire ways to fail as a salesperson.
Many people enjoy being sold to. They are happy to buy more. This applies to business purchases as much as consumer purchases. But you have to offer the buyer the right opportunity. I’m always surprised at how many upsell opportunities printing sales people miss.
In today’s competitive environment, owners need to spend the lion’s share of their time building customer relationships and “chasing business.” You can hire the talent to do the other work, and landing new business is what will dictate success.
If you’re a print provider that only prints and sells locally, think again about the potential growth that projects from outside your geographic area might bring to your business.
What do you do when something happened in an account prior to your being hired and a customer remains angry? That's the subject of this week's blog by Bill Farquharson.
In his blog this week, Thaddeus Kubis shares his thoughts on the future of the printing industry, addressing consolidation, convergence, integration and interaction.
Recently I was visiting a client, in order to find the reason why they were having some difficulty implementing and keeping a few simple systems up and running.
Effective taglines should be connected to your brand attributes, clear and simple, and matter to your customers. This week, Marka shows the rest of the FEI tribe how to create a killer tagline.
Companies that establish a strategic runway for their social media plan—and follow it—are the companies that most often achieve the success all companies state in their primary objectives. Do not abandon ship before it makes it into the dock!
The love for design and typography is clearly evident in this destination wedding invitation, which also serves as a tourist guide with maps, a cut-out bib, and tourist destinations of the host city, Chattanooga, TN.
