Your mom told you that donating to charities was a good idea. But did you consider the value to your business? Bill did, and he writes about it in this week’s blog.
We may be in a seller’s market now, but that can and will change with time. It always does. As with almost everything else in life and business, timing can make all of the difference in the degree of success you will achieve in a sell transaction.
Contrary to some opinionators, direct mail is going strong. Internet ads can't compete with a well-designed, creative, physical mail piece. You might spend a microsecond on a Web ad, but a mail piece has "got you" for 30 seconds at a minimum. So today's mailers are high-tech and well-equipped to keep this medium going strong for many years to come.
If your core value drives your organization to be better and do better, then what you make or provide will have even more value to those you serve. Just talking about ideas doesn’t prove a thing other than proving you’re very smart. Putting your ideas into the hands of those you serve with honesty and transparency increases your value today and into the future.
I believe in following up three or four days after my first contact. And then I keep following up. Naturally, prospects are often not going to be happy if you phone or email them every three to four days on an ongoing basis! So I like to change my patterns. I try contacting by different channels.
In the mid- to late-2000s, an unimpressive looking skinny new kid crawled into town. His name: Inbound Marketing. Who’s afraid of anyone called Inbound? Times quickly change. Inbound Marketing has grown up and today is a force to be deployed.
Dating after the marriage is generally considered a no-no. However, in business, it is not only permissible, it is encouraged. While he's no marriage counselor or relationship advisor, Bill shares his thoughts on dating the customer after they become a customer in this week's blog.
Designers are always hungry for new ideas. They are eager for you to tell them about unique possibilities—new inks, binding trends, unusual combinations of paper and binding options. Don’t tell them about the latest printing equipment you bought—sorry but quite frankly designers (I am one, I should know) aren’t interested.
When this former print, bindery and graphic arts machinery sales rep first hung a consulting shingle a couple of decades ago—in what surely must have been a libation-influenced moment—little did I know I was entering the profession of outbound marketing at its pinnacle.
Before you know it, it will be the Fourth of July and you will be complaining about the Summer Slowdown. The time between now and then is your last opportunity to stay busy in July and August. What will you do with this time? In this week’s blog, Bill Farquharson offers up some ideas.
