Business Management - Marketing/Sales

When someone sends me a Lazy Man LinkedIn request and it requires my thinking of who they are, how I know them, if I have ever met them and more, it likely that I will not connect with that person.

If we buck the trend that makes business sense for our customers, sooner or later they will see us as aging dinosaurs and will find other partners that are more progressive. Investments are always necessary to keep your products and services in growth mode.

What does 100 percent sales efficiency look like? It looks like the subject of the next Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Such a strange industry! Heidelberg and Fujifilm announce a collaboration, and most people I know within the industry did not even know about it. This collaboration is as much a manufacturing and idea convergence as media convergence is the future route to find consumers’ buying sweet spot.

The old tools of pushing out brand messaging and hoping someone will pay attention and seek out your company are gone. From now on knowing what your customers are asking should determine where your company goes next. And that starts with the right question.

This week, Marka continues demand generation discussions by showing the tribe how implementing SEO best practices can help FEI drive more targeted traffic to their Website, a crucial first step of demand generation efforts. Remember, fire = print.

This week, PaperSpecsGallery.com features the Paperkut Business Card, a fun, interactive and three-dimensional, business card from designer Tommy Perez. The business card takes a "business in the front, party in the back" approach—using duplex laminated stock, with white in front and a variety of color in the back.

Foreheads hitting desks during sales meetings should be a sign: You need to do something. Bill Farquharson has some thoughts on that subject.

Looking for something to talk about with that prospect? This week's Short Attention Span Webinar with Bill Farquharson and Kelly Mallozzi gives you three.

This week, FEI Marketing Tribe Leader Marka introduces the concept of demand generation to the tribe and explains how these activities can help FEI capture, qualify, and convert new leads.