Business Management - Marketing/Sales

Once a company’s planning committee understands how to drive long-term growth, it will never go back to short-term cost-cutting methods because they understand that these same expenses will reoccur in the not so distant future!

White space is a very effective Web and graphic design element. It helps improve the effectiveness of ads, Websites, and other promotions by pleasing the eye and increasing readability.

This week, PaperSpecsGallery.com features the catalog for the yet to be launched NOE undergarments. The lines inspiration, a unique combination of the hard lines of cityscapes and feminine fluidity, calls for an unconventional marketing approach.

As luck would have it, Lionel Richie went on tour recently, and I was fortunate enough to surround myself with the kind of people happy to take in his show. And as I was rocking out to All Night Long and Dancing on the Ceiling, it occurred to me that we all have a lot to learn from Dear Lionel.

Need a reminder of why you went into sales? Or maybe you are thinking about making the jump and need to know that you aren't crazy after all. This week's blog from Bill Farquharson is for you!

How many times have we said something we wish we would not have? How many instances have we written something that we later regret? How often have we acted in a manner in which we wished we could have a “do over?” I know I have had these situations in my life and so have you. Why? We are human.

If you're in finishing, you need to really examine which other sectors or industries offer growth opportunities for your technology. I can think of two right off the bat.

Voicemail can be used as a unique sales opportunity and as a branding tool to promote a product or service. This week, Bill Farquharson and Kelly Mallozzi share a few tips when leaving a voicemail.

Last week Fire Enterprises (FEI) Marketing Tribe Leader Marka taught rookie customer-service rep Aetius how to create an excellent “baseline study” in advance of a case study. This week, Marka shows Aetius how white papers can function as effective informational pieces for B2B companies.

This is a new world that demands you know what your market wants and can deliver it in new ways using new strategies that grab attention and close business. Living in the past is one of the most massive mistakes any individual or organization can make.