Business Management - Marketing/Sales

I was fortunate to be able to attend a talk by Cathy Cassani Adams, who is a fabulous parenting coach, podcaster, and all around feel good ball of awesomeness. When she got to the part about the significance of spending a small amount of time in total silence, many of us laughed out loud. But she elaborated and talked about a really small amount of time. Like seven minutes of time.

Online reviews—if you haven’t figured this out already—can make or break you. One favorable comment has the potential to tip the scales in your direction. One negative comment, however, can take you down in ways you cannot see and might never know about.

Great salespeople know that there is a solution behind every “problem” and see obstacles as being nothing more than opportunities. They know there is always another option and they also outthink their competition. They don’t merely think outside the box; in reality, they don’t even notice the confines of a box.

To brew up your cauldron of success, start with a very deep examination of your skill set, your marketing program, your communications effort (yes, marketing and communications are different), and your ability to collaborate, inform, and educate your prospect or current customer.

The number one lesson the top 10 brands can teach us is that your company should pick a long-term strategy and stick to it, and not let fluff or emotion cloud your judgment or change your direction. That’s not how big brands are built.

Positioning your printing company as the provider of three virtual products—convenience, safety, and peace of mind—will help you erode buying objections and win more work.

It seems that digital printing has finally caught up to the hype. The quality is excellent and acceptance and applications are growing. Do you want to know how to sell it? Check out this Short Attention Span Webinar for more.

I remember one time I received a call from another printing company. To be honest I was having a quiet day. So with nothing better to do I thought I’d give the sales guy a chance.

I can honestly say that I was not the kind of person that would sit at my laptop or desktop and just scroll through Twitter looking for something cool. But once I got a smartphone, I used Twitter in much the same way I use Facebook or even Words With Friends—in little chunks.

You have a choice: Just do the job or do the job with Joy. In fact, you should be doing your job like Joy. Who's Joy? Find out in this week's blog by Bill Farquharson.