Business Management - Marketing/Sales

Herringbone Grand Opening Invite (Video)
November 27, 2013

This week, PaperSpecsGallery.com features a very elegant invitation that was designed for the grand opening of Herringbone, the happening eatery of former Top Chefs Baumgarten and Malarkey in La Jolla, CA.

How to Negotiate, Chinese Style
November 26, 2013

For reasons other than to learn to negotiate, China should be on everyone’s Bucket List. But if you go, do visit the so-called, “Fake Markets” and sharpen your skills. You will leave with a lesson for life and a beautiful Rolex watch.

Drive More Targeted Traffic to Your Website with SEO Best Practices - Part II
November 22, 2013

Last week Fire Enterprises (FEI) FEI Marketing Tribe Leader Marka showed the tribe how implementing SEO best practices can help FEI drive more targeted traffic to their Website, a crucial first step of demand generation efforts. This week, the tribe concludes SEO best practices discussions.

How On-demand is Your Strategic Offering?
November 22, 2013

Brand owners must always be “on” and always be relevant if they wish to stay competitive in today's marketplace. This can lead to strong market positioning and growth.

The Waiting Game - Short Attention Span Webinar
November 22, 2013

You drop off a quote...then what? A lot of waiting and uncertainty generally follows. Learn how to avoid this in this week's Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Why Print Salespeople Need to Think Like Bank Robbers
November 21, 2013

If you stick to targeting any old prospect you may struggle to book the work you need. Then you may start running out of money. If that’s the case, you may need to follow the example of Willie Sutton and start robbing banks...

Biting Off More Than You Can Chew
November 20, 2013

Are you managing all of your commitments well? Are you leaving yourself enough time and energy and attention so that everything is done well? If not, how would you decide what to let go of?

Easing Your Etailer Client into Direct Mail
November 20, 2013

To capture an audience, there is no better vehicle than a high-quality, visually alluring catalog. Of course you and I have always known about the distinct advantage catalogs have thanks to their photography, paper and print quality. And of course their attention-grabbing size.

First Order Screw Ups
November 19, 2013

There is no good time for a job to go bad and there was no worse time than what happens to a new customer and a first time order. You, the salesperson, have a role in its prevention. Read all about it in this week's blog from Bill Farquharson.