Business Management - Marketing/Sales

To brew up your cauldron of success, start with a very deep examination of your skill set, your marketing program, your communications effort (yes, marketing and communications are different), and your ability to collaborate, inform, and educate your prospect or current customer.

It seems that digital printing has finally caught up to the hype. The quality is excellent and acceptance and applications are growing. Do you want to know how to sell it? Check out this Short Attention Span Webinar for more.

The number one lesson the top 10 brands can teach us is that your company should pick a long-term strategy and stick to it, and not let fluff or emotion cloud your judgment or change your direction. That’s not how big brands are built.

Positioning your printing company as the provider of three virtual products—convenience, safety, and peace of mind—will help you erode buying objections and win more work.

I remember one time I received a call from another printing company. To be honest I was having a quiet day. So with nothing better to do I thought I’d give the sales guy a chance.

I can honestly say that I was not the kind of person that would sit at my laptop or desktop and just scroll through Twitter looking for something cool. But once I got a smartphone, I used Twitter in much the same way I use Facebook or even Words With Friends—in little chunks.

You have a choice: Just do the job or do the job with Joy. In fact, you should be doing your job like Joy. Who's Joy? Find out in this week's blog by Bill Farquharson.

Once a company’s planning committee understands how to drive long-term growth, it will never go back to short-term cost-cutting methods because they understand that these same expenses will reoccur in the not so distant future!

White space is a very effective Web and graphic design element. It helps improve the effectiveness of ads, Websites, and other promotions by pleasing the eye and increasing readability.

Before you make that prospecting call, make certain that you have these five items completed. Be prepared! Four out of five Boy Scouts would agree with this week's SASW by Bill Farquharson and Kelly Mallozzi.