Business Management - Marketing/Sales

Family businesses are complicated, special, confusing, emotional and exciting. Yes, they are all of these things at the same time. Wow, does this seem overwhelming? Yes it is to many. However, not to me.

You remember fifth grade? What happened when the teacher asked a question? Don't replicate that in your sales call, but do read about it in this week's blog by Bill Farquharson.

For my final blog this year, I wanted to speak with you about the Future Of Print. There is war raging my friends, and the enemy is the perception of paper! Green is the new black, and too many green lines are being drawn to conclude that the use of paper is “bad” for the environment.

What can a technology-obsessed teenager teach salespeople? Plenty, if their last name is "Farquharson" and her father writes sales tips.

Last week Fire Enterprises (FEI) FEI Marketing Tribe Leader Marka showed the tribe how to capture lead-generation information from FEI Website visitors. This week, Marka discusses how to continually nurture these prospects in order to turn them into qualified prospects and, eventually, new customers.

It's the time of year that sitting with a client is smart, but what do you say and what do you ask? Those questions are asked in this week's Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

This self-promotional piece from GLS Cos. in Brooklyn Park, MN, contains all the bells and whistles, literally, to create a memorable and engaging experience.

So your customers aren't printing as much. Big deal! See every problem as an opportunity and take a different tact, starting with what's in this week's blog by Bill Farquharson.

What do you do when a prospect says, "Call me after the holidays?" Bill Farquharson will tell you in this week's video sales tip.

The press and finishing system must be considered as a complete module. This is especially important because the offset-to-finishing workflow is often completely different from the digital-to-finishing one. And although digital print can be a more efficient print process, it's also a more expensive one than offset. So designing the most efficient, least costly bindery process for digital becomes essential.