Business Management - Marketing/Sales

Printing companies that focus on the client’s world are more likely to create profitable relationships with their clients.

This week, PaperSpecsGallery.com pays homage to Leo Burnett with this invitation. Design firm Leo Burnett Chicago under Global Creative Director Mark Tutssel, took their lead for the agencies 77th anniversary from this magic number and created—77+.

Looking for a starting point for 2014? Still stuck in holiday mode? In this week's blog, Bill Farquharson offers up a starting point.

We all know that with a new year comes ideas and dreams. However, the difference in the company with an idea and the company with a plan is the latter one has a strategy. I see far too many print related companies, most family run, that live in what I call “someday aisle.”

Do you remember the advice you received a few months ago regarding today, January 6, 2014? If not, your second chance to drive your sales is in this week's Video Sales Tip by Bill Farquharson.

This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”

A good voicemail message can deliver value and exhibit professionalism. You can be memorable and remarkable. You can also be deleted faster than one of Dr. Evil's henchmen. Perhaps this is a generational issue. Many twentysomethings will tell you that they have no time or interest in voicemail messages, either leaving them or listening to them.

Top prospect not returning your calls? Leave them wanting more by telling a “half story” on your next voicemail or e-mail, promising the rest of the story once they call back.

Have a look back at this year and rate your efforts. While Kelly takes the day off, Bill revisits an early 2013 blog in this week's Short Attention Span Webinar.

Jeff Bezos is worth 19 billion dollars and he started Amazon in his garage. Take some lessons from him and get your clients addicted to doing business with you. Get Amazonian!