Business Management - Marketing/Sales

If there is anything you can do to simplify your own life, by all means please do it. And you don’t have to wait to do it either! Embrace the mundane! Go get a stack of white shirts!

When the very future and family members of your printing company are not on the same page, what should you do? Simple; call an expert that specializes in human relations, conflict resolution and interpersonal communications.

A salesforce that feels heard becomes connected with the company. Since most reps have an entrepreneurial approach to their jobs, this is no small accomplishment. Asking, “What’s wrong?” honors the sales rep(s) with respect. That feeling manifests itself in a number of positive ways. Good things happen when you feel a part of the team.

What is the number one thing you want from that first sit-down meeting with a client? A signed Purchase Order, certainly, but is that realistic? Something to quote on? Sure, but is that really, really what you want? In this week's video sales tip, Bill Farquharson gives you something else to aim for.

Failing to use a marketing mix, failing to follow up, and trying to differentiate on price are three common marketing mistakes that will hinder the effectiveness of your printing company’s marketing efforts. Avoid them at all costs.

BIG ANNOUNCEMENT: This week's Short Attention Span Webinar features the technological advancement of video! That is, Bill and Kelly present their thoughts on Three Ways to Differentiate Yourself with cameras on! Is that a good thing? You decide!

To promote its services, Your Packaging Source developed a personalized, dimensional mailer that directed recipients to a Personalized URL. The campaign won a PEAK Award from PSDA in the Integrated Marketing Campaign category.

When the bad stuff happens, like losing an account, or making an error in an estimate, or even something as serious as losing your job, what do you do? Wallow or rise and move on?

Printing companies that focus on the client’s world are more likely to create profitable relationships with their clients.

This week, PaperSpecsGallery.com pays homage to Leo Burnett with this invitation. Design firm Leo Burnett Chicago under Global Creative Director Mark Tutssel, took their lead for the agencies 77th anniversary from this magic number and created—77+.