Business Management - Marketing/Sales

The role of print buyers in corporate America is evolving, and it's doing so in ways that printers need to understand in order to deliver the products and services that the new buyers need.

The easiest way to find people who need your printing services is to ask those who already use them! Referrals are the low-hanging fruit that become valuable customers, as they’re essentially pre-qualified prospects who have built-in positive connotations of your business.

What has helped many businesses and nonprofits is knowing what their true north is: their core strategy of what makes them different and better than everyone else. If you haven’t determined that for your business you are probably experiencing some of the residual effects that come from a lack of direction.

Do you have a Selling Attitude? Why not? Check it out in this week's Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

If your business is still around in 2014, chances are you have realized that multi-channel marketing is not the secret formula to success, but rather a necessary component to the continual transformation of your print-centric business.

This webinar will discuss strategies for merging social media with direct mail and tools for driving referrals for social networks.

This week, PaperSpecsGallery.com features Wayward Arts magazine's seventh issue, Napkinisms. The printed, embossed and folded squares pay witty homage to the many romantic overtures, great inventions, clever marketing campaigns, and inspiring doodles birthed on cocktail napkins.

Good customer service and a quick response to questions can be important, but connecting with a client electronically is critical to achieving customer loyalty. Either that or you can give out toasters all day long.

Since we all have the same amount of time, the choice is ours as to what we do with it. For example, if you are reading and reflecting on this blog post that takes time. Everything we do, consciously or subconsciously, takes some of our time.

Want to know how to get your jobs processed faster? Watch this week's video sales tip from Bill Farquharson to find out how.