Business Management - Marketing/Sales
This week, PaperSpecsGallery.com features the Stoutnik beer label for Stoutnik Russian Imperial Stout. The all-black packaging, frosted matte black bottle and blind-embossed dot pattern make this bottle label stand out!
What's harder than beating voice mail, more difficult than overcoming the "Already have a vendor" objection, and is a bigger challenge than gaining an appointment? Why, that's the subject of this week's blog by Bill Farquharson of course.
How do you turn a simple plant tour into a deal-closing experience that will make your client stand up and cheer? That's the subject of this week's video sales tip from Bill Farquharson.
We were all taught that old-fashioned typefaces were “boring.” These experts have offered this advice as clients, designers, and even instructors. Well, it turns out they were wrong.
You can turn today’s chance encounter into tomorrow’s new business...if you’re savvy about it. Creating opportunities tactfully, being prepared, and making sure to follow up will help you make the most of these situations.
Are you improving daily as a salesperson? Are you constantly striving to be better and better-er? Five ideas to help are the subject of this week's Short Attention Span Webinar.
If you’re a printer offering marketing services, you should learn, live and love the concept of content marketing because 2014 will be its year to shine.
Yogi Berra once said, “If you don’t know where you are going, you will end up somewhere else.” The need for planning was never greater, but planning for volatility has never been more difficult.
Beyond that bump in the road that all sales reps and selling owners feel is a dark place of despair, the level of doubt and fear is overwhelming. This, a very personal blog from Bill Farquharson, is a tactic for getting back from that place and soaring to new heights. All in about an hour!
Last week, I asked five-focused questions in regard to sales. This week I ask three questions that you should be asking yourself in regards to marketing. This process demands that you reflect on where you are as a marketer.