Business Management - Marketing/Sales

Today, we’re heading back to the basics and asking the question, why market? This is the first of a three-part series. Remember, fire=print.

There is a constant debate about whether Strategy or Execution is the most important. I’ll leave that to you to decide. One thing is for sure though. Without a consistent and persistent driving sales management program in your organization it is doubtful you will experience the success you envisioned.

It is important to remember that not everyone wants to be social on social media. Some people will not engage as much as we would wish. However, many people are likely to engage when the time is right.

You guys! I just realized it has been a month since I posted! I am so sorry for my absence. I can only imagine how disappointed you all must have been each day heading to the site to see that once again, I had failed to deliver for you! This has been a particularly long and difficult winter for just about all of us in this country.

The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior.

On paper, you can plan an efficient, productive, and affective day. But, unless you eat your Brussels Sprouts first, there is still room for improvement. Find out what Bill Farquharson is talking about in this week's video sales tip.

How am I defining e-mail marketing? For this column, I'm writing about one specific product: a regular e-mail newsletter that you send out to customers, prospects and anyone else who's interested enough in hearing what you have to say.

If you would consider yourself a veteran salesperson (see also, "Vintage," "Old-Sc

Most assumptions are bad. These five sales assumptions will actually help you to grow! Learn more in this week's Short Attention Span Webinar.

Making two simple tweaks to your sales approach will help you win valuable top-of-mind position among print buyers. First, be a One-Minute Manager by not letting yourself speak uninterrupted for more than a minute. Second, ask more questions—top sales reps ask 25 times more questions than poor performers.