Farquharson/Tedesco on Business Development: 10 Lessons No Longer Taught
If you would consider yourself a veteran salesperson (see also, "Vintage," "Old-School" and "Geezer"), it is likely that you experienced some form of training early in your career that included lessons on Prospecting, Time Management, Beating Voicemail and Overcoming Objections. That is, someone taught you the basic blocking and tackling required to be a success; successful enough to make it as far as you did, you old coot.
From there, you went on to learn the more subtle and obscure do's and don'ts of the sales craft on your own, likely through trial and error.
Sadly, most companies have trimmed their training budgets and new hires are thrown into the deep end of the pool with only a stack of business cards and a cell phone. No wonder the odds are against them from still being on payroll in a year or two (it also explains how the cell phones keep getting wet).
No one teaches sales professionalism or how to act in certain circumstances. No one teaches the nuances. Nowhere is there a list of the more subtle lessons in sales. New reps must learn what the rest of us know on their own. If only someone would step up and help. If only a magazine dedicated to the printing industry had highly paid sales columnists who wrote about such things. For if there were such a thing, it'd look something like this:
1 Never leave an angry voice mail—Keep your frustration in check when on the phone. The rule is that you will not hear back from someone. The exception is when you do. Regardless of whether you are pursuing a client or a prospect, be prepared for the long haul and remember that you can always get angry later. For now, remain calm, citizens.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.