Business Management - Marketing/Sales

This week, PaperSpecsGallery.com presents the "New Move Trend Diary," self-promotional calendar piece created by German design firm EIGA Design, that examines visual trend and documents exceptional design around the central theme of motion and move.

You've probably heard the acronym KISS (Keep it Simple, Stupid), right? In this blog, Ryan Sauers tells us how this can relate to all of our communications. Here are five things you should do to ensure your communication is effective and clear.

Some top salespeople have natural abilities that others don’t, thus allowing them to succeed. It’s not fair but it’s true: there is a sales gene. One trait, however, is within your control to display and it is the subject of this week’s blog by Bill Farquharson.

Do you remember when the teacher asked you a question and you practically jumped out of your seat to give the answer? Sure was cute way back when, but now it can kill a sale or a relationship. Find out more in this week’s sales tip by Bill Farquharson.

You’ve landed that precious appointment. Congratulations! Now make the most of it by gaining background information in three key areas. Learn more from Bill Farquharson and Kelly Mallozzi in this week’s Short Attention Span Webinar.

Is big data really relevant for your business? The answer is a resounding yes. Big data is useful for any organization that wants to better understand its audience and streamline its marketing accordingly. Let’s take a look at big data, what it is, and how it can help your business.

Today, strategists are charged with building the business, not just the brand, and doing it in a way that will produce both sustainability and scalability. That’s altogether different work than the traditional marketing path so many companies pursue.

FEAR actually stands for a few key words that are addressed in this week’s video. Ryan Sauers, president/owner of Sauers Consulting Strategies, answers the FAQ what does FEAR mean in business?

A combination of merge purge—the process of compiling multiple data records, retaining the desired data and removing unwanted addresses—along with basic list hygiene, will help you keep a clean list with recipients who actually want to hear from you.

When you sit down every month and review your numbers, and that chasm keeps getting bigger, not only do you feel bad about it, it will start to lose its meaning. If you are not hitting your sales goals despite your best efforts, I am hereby giving you permission to re-adjust your target.