Business Management - Marketing/Sales

Last week’s sales tip covered the subject of sales aggressiveness. But when do you say that's "Enough?" That’s the subject of this week’s sales tip by Bill Farquharson.

This week, Structural Graphics is spotlighting an engaging and impactful design: the Flat-Cube. Harland Clarke, a leading provider of integrated payment solutions, marketing services, and retail products, turned to Structural Graphics to help its client, MainSource Bank, spread the word about their new home equity plan.

Knowing the answers to what customers are searching for before you start the branding process is an absolute requirement to successful branding—and one that is often overlooked.

A body at rest tends to stay at rest. But eventually, you’ve got to get back in gear, step up, and get back in the game. What it takes is a strategy for becoming a body in motion. That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Having witnessed this years’ MUCH smaller show, I have a few suggestions for how we can ALL make it a better and more productive show. I think there were a lot of missed opportunities, many of which I myself was guilty of.

I’ll be taking a break from my "Today on PIworld" blog and video posts for the rest of 2014. Why? Because I need more time to finish writing my book, "Would You Buy from You? Your Brand Makes the Difference," due out in early 2015.

There is a thin line between success and failure when it comes to prospecting new accounts. Prior to beginning the process, it is essential to have the three pieces of information that are uncovered using the most important skill that a sales rep can possess as outlined in this week’s blog by Bill Farquharson.

As of 2013, there were approximately 10 million brands in the world with one billion Websites that are active. That’s clearly a lot of brands providing potential customers with a huge number of choices. With an average daily exposure of 170 advertising messages there is a good amount of messages battling for mindshare for a customer’s attention. The following are five quick, innovative, DIY ways to improve your brand’s performance.

It’s a struggle for all of us. A seemingly quiet day gets away from you and once again no sales calls were made. New business activity is a must but where can you find the time? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

It’s amazing how much a buyer can learn when they ask "How's Business?" I am always surprised at how much information printers give away when they answer it.