Business Management - Marketing/Sales

Using video for your business doesn't have to be time consuming or expensive. With some basic equipment and time invested in a good script, you can add a new dimension to your marketing and help your business stand out.

Hear how digital publishing technology can be used in conjunction with print to deliver new services and better results for clients.

You’ve spent all that money to attend a trade show. Prospects are walking by you but you don’t know what to say to engage them in conversation. Suddenly, you flashback to your junior high school days and those awkward dances where no one talked to each other. Had you known you were just two words away, everything would’ve been different. What are the two words? Find out in this week’s blog by Bill Farquharson.

You are leaving the office. Presentation portfolio? Check. Business Cards? Check. Pad of paper? Check. List of "B" level calls? Ch...wait, what? Find out what you are missing in this week's video sales tip from Bill Farquharson.

How do you get out of the endless "quote" loop, where customers are happy to send you something to price but never seem to toss you any business? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

If last week was my time to be whiny, this week is all about gratitude and celebrating forward progress. Today I am going to name names. I am going to tell you about a handful of people who read my cry for help last week and responded with generosity and some great ideas, as well as encouragement and commiseration.

I think we can agree that positive word-of-mouth is one of the best marketing tools any business can have. To get this to work, you need what I like to call "war stories" that are affirming. These are customer experiences about doing business with you that are so compelling they want to share the story with their friends and colleagues.

This week, PaperSpecsGallery.com features "It's Okay To Leave Them Hanging," a clutch purse made of paper that shows how retailers can communicate with their customers in an unexpected and very compactful way.

I love good e-newsletters from printers and others in this industry. They can be an effective part of your suite of customer communication tools. They can’t stand alone (no one channel can), but if done well, they can help your reputation and grow your audience.

So, you're a print salesperson trying to get a new account. Maybe you're changing careers or are young, so you don't have much experience. Maybe it's a third-generation family business, or you got the job when "Where's the beef?" was airing on TV. Heck, maybe you're the company owner. Regardless, it can't hurt to get the perspective of a print buyer.