Business Management - Marketing/Sales

Hear direct mail copywriter and analyst Gary Hennerberg give ideas for how to successfully use direct mail campaigns.

The digital revolution has turned countless businesses and business partnerships on their heads-not the least of which is the relationship between print service providers and their customers. To effectively compete requires that service providers demonstrate operational excellence as well as offer the right services portfolio.  In this webinar, you will hear from organizations that have successfully streamlined operations to efficiently compete.  They have also provided an array of services that make them the provider of choice for their client base.

The key areas of focus include:

• Offering the right services for digital effectiveness
• Techniques for reaching end users
• Streamlining operations for efficiency

I am of the belief that sales prospecting would be made exponentially easier if there was a little help from the kind of marketing that comes from Social Media. The question is, how much and what kind. Since this is a blog and not a column, I will spare the fluff and cut to the chase.

This week’s sales tip, by Bill Farquharson, is special, unique and memorable, just like the young man he talks about.

Companies often want to change something. Direction, focus, resources, etc. At the heart of the desire for change is usually a dissatisfaction with the current situation. But if the proposed change is predicated on a new ad campaign, regardless how creative the creativity is, it will inevitably disappoint and miss the goal if there is not an overarching strategy driving it. Here are a few insights that you can consider to make your company’s marketing more successful.

"Without me, this place would fall apart." Some salespeople just think it while others will say it. But not all selling is done externally. Moving work through the plant can sometimes require equal amounts of salesmanship between the rep and production. That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Veteran’s Day is a great time to reflect on all that our armed services have done for our country. And for me, it’s way past time to ask what we as business owners can do for the veterans. If we all made a commitment to hire veterans then we might make a dent in the unemployment numbers for returning troops.

Luck favors the hard working salesperson. The luckiest reps are the hardest working reps. Create your extraordinary luck by putting in extraordinary effort.

Almost as important as your customers 2015 growth plans (the subject of last week’s sales tip) is your 2015 sales growth plans. That’s the subject in this week’s sales tip by Bill Farquharson.

I was recently contacted by a prospect through Twitter. To be honest, I hadn’t really registered that I was connected to this person. But it turned out that he had been following my social media feeds keenly.
 We had a quick phone call and, within 10 minutes, I had acquired a new client.