I love good e-newsletters from printers and others in this industry—emphasis on “good.” They can be an effective part of your suite of customer communication tools. They can’t stand alone (no one channel can), but if done well, they can help your reputation and grow your audience.
Sadly, I see more junky e-mail newsletters from printers than good ones. These tend to look like ads: all promotion and zero information. Generally, they’re poorly designed. Big, honking graphics with no content. Overuse of the exclamation point. And loads of sales-y come-ons crammed into a small space, like two dozen clowns inside a VW Beetle. Not a pretty sight.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com