Business Management - Marketing/Sales

A smart strategy will provide you with the basis for a sound strategic plan that can lead to significant growth. If your organization is going to survive the many market changes and fierce competition it faces, you need to plan and manage with the clearest path from Point A to Point B you can muster.

Your job title should no longer be an indication of your seniority at a company. Its purpose should be to engage your prospects and customers. Tell people more about what you can achieve for them. Mention your products, solutions and services.

Last week, I regaled you with tales of the stars of the sales world and wished for you that you had at least one of them in your midst. This week, it’s all about identifying them. The following are some descriptions of the kind of salespeople I hope you don’t know personally, again.

If you think your job is over once the order ships, think again. There’s a reason why they call it the "Sales Cycle." In this week’s blog, Bill Farquharson gives you a strategy for what to do when you think you’ve already done everything you need to do.

Does it REALLY matter any more what you wear to a sales call? Sure, there was a time when a suit was the standard, but when Casual Friday became Casual Everyday, those rules changed. In this week’s Video Sales Tip, Bill Farquharson takes a page from Rob Lowe’s Direct TV ads to examine the issue.

Research shows that approximately 90 percent of all U.S. businesses lack a formal strategic plan and of those organizations with them, only 10 percent say they fully implement it throughout their organization. So if you and your organization find yourself in the majority you should consider asking yourself the following.

This week Structural Graphicc highlighted dimensional staged pop-up mailer it created for Southern Utah University (SUU).

Sometimes, despite your best effort, you lose. Sales reps are fired. Companies file for bankruptcy. Stuff happens. This week’s Short Attention Span Webinar is about controlling what you can control and making sure that you’ve done everything you can. What’s everything? Well, just watch...

Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.

This week, PaperSpecsGallery.com calls attention to an invitation that was created by design team EBD for the Denver Museum of Contemporary Art's annual fundraising gala. The end result is a keepsake that recipients will want to keep for a long time to come.