Business Management - Marketing/Sales

Boosting Revenues: Value-Add Service Offerings
January 1, 2015

According to an InfoTrends' survey of Printing Impressions readers, print providers that are expanding services beyond ink/toner on paper are experiencing an 8 percent to 10 percent boost in annual revenues and winning new customers.

Dear Print Buyer...
December 23, 2014

Every once in a while, Bill vents his frustration in the direction of Print Buyers. It's never pretty. In this week's blog, however, he reaches out with a proposal.

The Dumbest Sales Rep Ever - Short Attention Span Webinar
December 19, 2014

With tongues planted firmly in cheeks, this week’s Short Attention Span Webinar covers what NOT to do as a salesrep, even though taking these suggestions will almost certainly arrive at success. Bill and Kelly go off the deep end on this one....

Why Mobile Matters
December 18, 2014

If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.

The State of the State of Print Buying
December 17, 2014

I never referred to myself as a Print Buyer until I started hanging around all of you Printers, Service Providers and Industry people. I suppose that is an easy way to lump us all together even though buying print was only one part of my long list of responsibilities as an Ad Agency Production Manager/Supervsior/Director of Production Services.

A Simple Sales Choice
December 16, 2014

Just before you move on to your next to-do item, make one simple choice that will dramatically impact your sales volume. What’s the choice you need to make? Find out more in this week’s blog by Bill Farquharson.

Password Sales Motivation - Video Sales Tips
December 15, 2014

Creating good sales habits requires goals, reminders and accountability. In this week’s sales tip from Bill Farquharson, learn a clever way to remind yourself to stay on task.

Six Keys to a Great Sales Day - Short Attention Span Webinar
December 12, 2014

Great sales days aren't an accident. You can have consistently great, Great, GREAT sales days by following a simple plan, as laid out by Bill Farquharson and Kelly Mallozzi in this week’s Short Attention Span Webinar.

How You Can Be Firmer with Customers
December 11, 2014

Most companies bend over backwards to try and help their clients out. But there comes a point where it’s just not possible to give a customer what they were hoping for.