Business Management - Marketing/Sales

The question you have to ask yourself today is, am I prepared for the future? Hopefully the answer is yes because the business world is becoming increasingly harsher and less forgiving to even the best-known companies.

Everyone has a business card these days. I recently added augmented reality to my business card. I encourage people to download the app for their smartphone and scan my card. At this point they are presented with a number of options.

So I can’t say anything about this. It’s a secret. But what I CAN say is that I need your help. For real. Don’t make me beg, and don’t make me come over there.

You can make a call on a billion dollar company. No fear. You can negotiate with the sharks. No problem. You are asked to give a speech. NO WAY! It’s the number one human fear. It’s also the subject of Bill Farquharson’s blog this week.

The high highs of sales are generally followed by the low lows. Most salespeople are constantly headed from one extreme to another. However, some are able to achieve a more stable existence. How? Perhaps they listened to the same advice as what Bill Farquharson gives out in this week’s video sales tip.

This week, Structural Graphics highlights Bacardi Brands' Dewar's Influencer Kit. The kit was produced for Bacardi, through its agency The Marketing Arm, and was used for a PR event unveiling two new brands, Craigellechie and Aberfeldy, and showcases each in a storybook format appropriately titled "The Tale of Two Whiskies."

Despite the fact that each sales day is different, there are five tasks that must occur. Watch this week's Short Attention Span Webinar and learn what they are.

We know what the finished piece should look and feel like.

So what is the perfect environment for sales success? Should you have a space that is pin drop quiet or one that is humming with activity? If you watch movies like "The Boiler Room" or "Wall Street," the sales bull pens are jammed pack with dudes in ties screaming to make their pitch, as if the noise is actually a tool to create a sense of urgency to get the targets to buy. But I don’t think that is what would serve you best.

When you make a big sale...a REALLY big sale...don’t you want to shout it from the top of the highest mountain? Maybe that is overkill. How about while standing on your desk? In this week’s sales tip video, Bill Farquharson talks about spreading the word with a sales announcement.