Business Management - Marketing/Sales

This week, PaperSpecsGallery.com calls attention to an invitation that was created by design team EBD for the Denver Museum of Contemporary Art's annual fundraising gala. The end result is a keepsake that recipients will want to keep for a long time to come.

Although smaller accounts can seem to be a colossal waste of time, they actually hold great value, and while your instinct is to not pay them a lot of attention in the hopes that they drift away on their own, Bill Farquharson has another thought for you in this week’s blog.

Anyone over the age of 30 won't recall this, but there used to be a natural end of the work day. We’d leave work at work. No more. Now, we feel we must be on call 24/7. In this week’s sales tip, Bill Farquharson gives you two ideas for grabbing back your personal life.

A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.

Apple is very good at upselling me. They plan all their products and marketing around the upsell. 
Many printers apply a standard profit margin to the services they offer to a particular type of client. Upsells should have a different markup.

If you as a printer do not know your emboss from your deboss, step aside and let a real printer do the job. Deceiving your clients might get you a job once, but it will not keep you in business. These days, word gets around faster than you can say "blind deboss."

What comes naturally to you or someone on your team? As you think about how to do some content marketing in 2015, start with a channel that’s easy for you and also helps showcase your company and your expertise.

These five words seem innocent enough but how you handle the question can determine the outcome. Answer without thinking first and you won’t have to worry about overcoming objections. There won’t be any because there won’t be an order to concern yourself with. This week, Bill Farquharson gives you an idea for answering properly and actually coming out ahead as a result.

Like a car that has been sitting dormant for a couple of weeks, getting back into a sales rhythm requires a process of warming up the engine. In this weeks video sales tip, Bill Farquharson (who is struggling too, by the way) shares some thoughts on getting back to a place of efficiency, effectiveness and stress.

Writing about what you know, in your own voice, is a valuable source of marketing content. Do what comes naturally and become a hero to your customers.