Bacardi Brands' Limited Dewar's Influencer Kit : Structural Graphics' Solution of the Week
This week, Structural Graphics highlights Bacardi Brands' Dewar's Influencer Kit. The kit was produced for Bacardi, through its agency The Marketing Arm. It was used for a PR event unveiling two new brands, Craigellechie and Aberfeldy, and showcases each in a storybook format appropriately titled "The Tale of Two Whiskies." The kit was the recent recipient of GDUSA's American Package Design Award.
Watch a quick (YourTube) video below on how the company designed this luxurious kit: