Business Management - Marketing/Sales

Working hard but not seeing sales? Many selling owners can relate. This week’s Sales Tip shows you how to fix that.

The market has changed, but many print sales behaviors haven’t. Here are three factors that separate the winners from everyone else.

The difference between the successful rep and the struggling rep often comes down to one thing, and it’s the topic of this week’s blog.

She didn’t plan a career in print — but she grew into a leader because of it. In this episode of Her Imprint, Crystal Savage shares how she stepped into her brother’s business, learned the industry from scratch, and became the operational and strategic force behind its growth. This is a conversation about confidence, evolution, and leading even when you don’t have all the answers.

Silence creates doubt, but communication builds confidence. Bill Farquharson shares how to keep your boss informed from day one.

Sales letters rarely succeed without the right follow-up, but crafting one that sparks interest is challenging. Here’s a golden rule.

Print is no longer just ink on paper. In this episode of Her Imprint, Lidia Latrowski shares how her creative background in fashion and photography evolved into a leadership role at Duggal Visual Solutions — where print, digital, fabrication, and immersive experiences come together. It’s a conversation about confidence, creativity, and how technology is redefining what print can be.

In B2B print sales, you don’t lose at the close, you lose in qualification. Here’s how to shift your focus upstream.

It’s 5p.m. and you accomplished very little. No sales, just busy work. What’s missing? The answer is in Bill Farquharson’s blog.

What does it take to lead a company that designs the graphics you see on RVs across the country? In this episode of Her Imprint, Melissa Vitali shares how she grew from a sales role into President and CEO of Graphix Unlimited, navigating industry challenges, building partnerships with other printers, and finding pride in seeing her company’s work out in the wild. It’s a conversation about leadership, relationships, and giving yourself the grace to grow.