Lidia Latrowski’s career didn’t begin in print — it began in fashion, photography, and creative direction. But over the past 25 years, she has built a career at the intersection of creativity and production, ultimately leading her to Duggal Visual Solutions, a PRINTING United Alliance member, as Executive Vice President of Creative Solutions. In this episode of Her Imprint, Lidia shares how the evolution of print technology opened the door to a new kind of storytelling where print, digital media, fabrication, and experiential environments come together.

Lidia also reflects on the realities of entering a male-dominated industry decades ago and how far the industry has come in supporting women leaders. From building client trust and managing complex experiential projects to mentoring the next generation of women entering print, she emphasizes the importance of knowledge, confidence, and collaboration. Her message to future leaders is simple but powerful: learn everything you can, trust your expertise, and never stop pushing creative boundaries.

00:00 – Introduction to Lidia Latrowski
01:00 – The History and Capabilities of Duggal Visual Solutions
02:30 – From Fashion and Photography to Print
04:00 – Why Duggal’s Technology and Services Stood Out
05:30 – Turning Print Into Experiential Environments
08:00 – Navigating a Male-Dominated Industry Early in Her Career
11:00 – Progress for Women in Print Leadership
13:00 – Why Executive Leadership Drives Diversity
16:00 – The Importance of Trust and Client Relationships
19:00 – Building Confidence Through Experience
21:00 – Defining Success and Career Growth
24:00 – Advice for Women Entering the Industry