Melissa Vitali didn’t start her career in print — she began in kitchen and bath design before an opportunity in the graphics industry changed her path. More than two decades later, she now serves as President and CEO of Graphix Unlimited, a company that designs and manufactures graphics for RV manufacturers, marine industries, and specialty vehicles. In this episode of Her Imprint, Melissa shares how she built her career through relationships, curiosity, and a willingness to learn every part of the business — from sales to production.

Melissa also provides a fascinating look into the niche world of RV graphics manufacturing, where large-scale screen printing, specialized materials, and long-lasting designs come together on vehicles seen across North America. She reflects on the pressures of leadership, the importance of strong teams, and why collaboration with other printers can strengthen the entire industry. Her advice to her younger self is simple but powerful: give yourself grace, slow down, and remember that growth takes time.

00:00 – Introduction to Melissa Vitali
01:00 – What Graphix Unlimited Produces for the RV Industry
03:00 – Understanding the RV Graphics Market
05:00 – Partnering With Other Printers in the Industry
07:00 – Melissa’s Journey From Kitchen Design to Print Sales
08:30 – Taking Over Leadership of the Company
11:00 – Learning the Production Side of Print
13:30 – The Pride of Seeing Graphics “Out in the Wild”
16:00 – Materials and Technology Behind RV Graphics
20:00 – AI and the Evolution of Design Workflows
22:00 – Leadership Pressure and Team Culture
24:00 – Advice to Her Younger Self