Business Management - Marketing/Sales

Why do buyers choose one sales rep over another? Bill Farquharson shares the answer and why it’s changed over the years.

Are there magic words that can connect you with a prospect? Yes! And they’re in today’s Short Attention Span Sales Tip.

On this episode, we take a look at how policy, safety, and sustainability will meet the pressroom at PRINTING United Expo; and more.

The best direct mail makes recipients feel like they’re making a smart choice. Here’s how customer-focused messaging leads to action.

Effective print selling starts with the right message for the right prospect. Learn how the TPD Principle can help achieve this.

AI is changing the way sales teams work, but is it helping us think better or think less? Emily Yepes explores it here.

Fans of the movie “Princess Bride” will understand the phrase, “Mostly dead.” Here’s how that idea applies to struggling sales reps.

Paul Bobnak took some time to speak with Scott Harvey of Quad, about the company’s new full-service direct marketing agency: Direct. 

This week, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry.

This week, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry.