Crystal Savage, a Women in Print Alliance member, didn’t set out to build a career in print — she brought a background in operations, finance, and problem-solving into her brother’s growing reprographics business and learned the industry along the way. In this episode of Her Imprint, Crystal shares how she evolved from supporting operations to stepping fully into leadership, helping scale Alliance Reprographics, a Printing United Alliance member, while expanding its services beyond traditional drawings into large-format and visual print solutions.

Crystal opens up about the realities of leadership — from managing teams and learning sales to navigating imposter syndrome and building confidence over time. She discusses the importance of networking, finding community within the print industry, and why being a problem solver — not just a printer — is what truly sets businesses apart. Her story is a powerful reminder that leadership isn’t about having all the answers — it’s about being willing to figure them out.

01:00 – Introduction to Crystal Savage
02:00 – The Founding Story of Alliance Reprographics
04:00 – From Corporate Roles to Joining the Family Business
06:00 – Learning Print From Scratch
08:00 – Becoming More Than a Printer Problem Solving for Clients
10:00 – Expanding Into Large Format and New Markets
12:00 – The Importance of Networking and Industry Community
14:00 – Women in Leadership and Finding Your Voice
16:00 – Managing Teams and Learning Sales Leadership
19:00 – Imposter Syndrome and Confidence Challenges
23:00 – Growth Through Discomfort and Self Reflection
26:00 – Advice to Her Younger Self