Many printers support sales and client services, but neglect to include PR. Issuing newsworthy releases is a marketing opportunity.
Marketing, Mail & More
Lois Ritarossi is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies, and enabled sales teams to effectively win new business. You can reach Lois at lritarossi@highrockstrategies.com.
Mark M. Fallon is president and CEO of The Berkshire Company, a consulting firm specializing in mail and document processing strategies. The company develops customized solutions integrating proven management concepts with emerging technologies to achieve total process management. He offers a vision of the document that integrates technology, data quality, process integrity, and electronic delivery. His successes are based upon using leadership to implement innovative solutions in the document process. You can contact Mark at mmf@berkshire-company.com.
The rise in communicative technology has made paper communication decline, and paper is suffering with too much production capacity.
With the expansion of wide-format printing, companies like Kennickell Group are able to offer a variety of wide-format options.
The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.
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