Many printers support sales and client services, but neglect to include PR. Issuing newsworthy releases is a marketing opportunity.
Marketing, Mail & More
The rise in communicative technology has made paper communication decline, and paper is suffering with too much production capacity.
With the expansion of wide-format printing, companies like Kennickell Group are able to offer a variety of wide-format options.
The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.