After overcoming the hurdles of 2020, the biggest challenge of the summer may be adequate staffing for production volumes.
Marketing, Mail & More
Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies, and enabled sales teams to effectively win new business. You can reach Lois at highrockstrategies.com.
Mark M. Fallon is president and CEO of The Berkshire Company, a consulting firm specializing in mail and document processing strategies. The company develops customized solutions integrating proven management concepts with emerging technologies to achieve total process management. He offers a vision of the document that integrates technology, data quality, process integrity, and electronic delivery. His successes are based upon using leadership to implement innovative solutions in the document process. You can contact Mark at mmf@berkshire-company.com.
Physical mail is an essential in the digital marketplace. Customers should listen to print and mail experts before their next campaign.
Print will continue to be a key component when we recognize customer experience is driven by preferences across all channels.
Last year, I met with my sales coach, read books, and attended a webinar. I’ll do the same thing this year. And so should you.
Sales effectiveness is the result of four disciplines: sales leadership, sales methodology, sales execution, and sales culture.
My favorite clients take bold actions. What do these clients understand? That you must risk failure to achieve success.
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