Mark M. Fallon

Mark M. Fallon

Mark M. Fallon is president and CEO of The Berkshire Company, a consulting firm specializing in mail and document processing strategies. The company develops customized solutions integrating proven management concepts with emerging technologies to achieve total process management. He offers a vision of the document that integrates technology, data quality, process integrity, and electronic delivery. His successes are based upon using leadership to implement innovative solutions in the document process. You can contact Mark at mmf@berkshire-company.com.

Ignore the Experts and Pay the Price

Physical mail is an essential in the digital marketplace. Customers should listen to print and mail experts before their next campaign.

Why Everyone Needs Sales Training

Last year, I met with my sales coach, read books, and attended a webinar. I’ll do the same thing this year. And so should you.

Boldness is Risky, Fear is Riskier

My favorite clients take bold actions. What do these clients understand? That you must risk failure to achieve success.

Build a Better Business Case

Before undertaking a major expense, a leader needs to get approval, an effective technique is to draft a clear business case.

Setting Employee Expectations

The people in your operation are the key to success. Their performance should be measured, with consistent feedback for improvement.