Companies can grow as they explore ways to produce new printing products and provide new services.
There is a way to get into the wide-format business and experiment with the concept without committing to huge capital expenditures.
Printers have barely begun exploiting interactive print and more importantly, to sell the concepts to their customers.
When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?
Lois Ritarossi encourages you to begin the process of changing your sales approach to match the demands of the market.
The real differentiator for most printing companies is their people. Where will your future employees come from?