Digital Transformation

Lois Ritarossi is the Chief Operating Officer and Executive Vice President of Sales and Marketing at Gimbel & Associates, a global consulting firm providing business development services and sales and marketing strategies to print providers and organizations to increase profitability. As COO, Lois defines strategy for Gimbel’s client engagement process and manages the consulting team. She works with the team and clients to enable solutions, research and strategy for growth and change. Lois manages client consulting projects, to develop and implement business strategy and marketing plans, and deploy sales training and workflow analysis.

Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies. She has enabled sales teams to effectively win new business by adopting consultative selling skills and a focus on positioning the value of their services. She has received high marks as a speaker and facilitator for her style, delivery, and content expertise.

Lois was a principal at Fluent Technologies, a database management company serving the financial services industry. She was responsible for directing sales and client services. As an executive, she managed all aspects of company growth: new business development, budgets, hiring, training, product development, sales, contracts, operations, and client implementations. Some of her clients included Fidelity Investments, MetLife, Fleet Bank, and Iron Mountain.

Lois previously managed large mutual fund and insurance client relationships at DST Output, a transaction print service bureau. Earlier in her career Lois held management roles in sales, operations, client services and fulfillment in direct marketing and at, American Express and The Boston Company.

Lois holds a B.S. in communications from Syracuse University. Lois is a member of Xplor and PIA.

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