Printers have barely begun exploiting interactive print and more importantly, to sell the concepts to their customers.
When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?
Lois Ritarossi encourages you to begin the process of changing your sales approach to match the demands of the market.
The real differentiator for most printing companies is their people. Where will your future employees come from?
The USPS Informed Delivery program continues to gain momentum. Here’s how it works.
Done right, customer events yield new opportunities. Here are some tips for pulling off a successful event.