Have you taken the time lately to analyze your competition? Competitor research shouldn’t be an intimidating thought.
Digital Transformation
Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies, and enabled sales teams to effectively win new business. You can reach Lois at highrockstrategies.com.
In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.
Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.
Some printers decide to outsource managing a mailing system, while others bring it in-house. Which is the better option?
Print creates strong connections, and one method of intensifying engagement with printed pieces is by adding embellishments.
Social media is an important business tool. It is foolish to ignore this powerful way to promote your brand.
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.
Producing the best direct mail results requires both creative designs and compliance with postal mail best practices.
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