Here are some fundamental principles that you should put in place when working with clients on campaign.
Objections are a vital tool to guide sales conversations. How they’re handled can be the deciding factor in closing a sale.
Even if you can perform an entire omnichannel campaign, it’s crucial to work with the client to build a communications infrastructure.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
Marketers realize that they need to deliver a holistic approach ─ an omni-channel experience that customers can use whenever they want.
There are a number of different approaches to marketing attribution, and each has its pros and cons.