Expanding into wide-format is exciting, but requires creating a smart manufacturing layout to produce the printed items profitably.
Digital Success
A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition. She brings the knowledge and skills to help companies expand and grow business opportunity. Barb has had a number of high-profile marketing and sales positions including Chief Marketing Officer for the Kodak Graphic Communications Group, Corporate Vice President of Marketing for IKON Office Solutions, and Vice President and General Manager for the Xerox Document Production Systems Group. She also served as the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). Most recently, Barb was the Group Director for Business Development at InfoTrends. She is currently the Manager of Pellow and Partners, LLC.
Barb can be reached via email at barb@pellowandpartners.com (Mobile, 585-734-2228)
In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.
Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.
Designing for print and designing for digital presentation can be quite different. Regardless, materials should engage the audience.
Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?
Digital printing has been part of the printing industry for over two decades, yet many printers still struggle with sales strategies.
Variable printing technology makes it possible to match typography to audiences, but font usage in variable documents can be tricky.
Here are some of the most common complications challenging printers attempting to process PDF files.
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