This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Marketers should develop fully integrated campaigns that comprise newer mediums like social, while still using traditional print.
To get the most out of PRINTING United, make vendor appointments, evaluate educational sessions worth attending, and network.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
The concept of re-evaluating your strategic business plan often gets pushed to the wayside. Here are five steps to building a strategy.