Expanding into wide-format is exciting, but requires creating a smart manufacturing layout to produce the printed items profitably.
Digital Success
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
In 2001, Roger Gimbel founded Gimbel & Associates, an international consulting firm providing business and market development services, skills training, and expert public speaking in the graphic communications and digital solutions industry. The mission of Gimbel & Associates is to help clients identify new business opportunities and implement leading-edge solutions using expertise in organizational development, technology selection, implementation, and work processes.
Roger oversees a team of Consultants with expertise in sales training, workflow analysis, MicroModeling, multichannel marketing, marketing plans, transactional printing, trans-promotional applications and creative strategies for mergers and acquisitions, business development workshops and seminars.
Designing for print and designing for digital presentation can be quite different. Regardless, materials should engage the audience.
Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?
Digital printing has been part of the printing industry for over two decades, yet many printers still struggle with sales strategies.
Variable printing technology makes it possible to match typography to audiences, but font usage in variable documents can be tricky.
Here are some of the most common complications challenging printers attempting to process PDF files.
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