Here are the top trends that will yield the most influence for service providers of all types and sizes.
Digital Success
A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave whether it is developing a strategy to launch a new product, building a strategic marketing plan or educating your sales force on how to deliver an effective value proposition. She brings the knowledge and skills to help companies expand and grow business opportunity. Barb has had a number of high-profile marketing and sales positions including Chief Marketing Officer for the Kodak Graphic Communications Group, Corporate Vice President of Marketing for IKON Office Solutions, and Vice President and General Manager for the Xerox Document Production Systems Group. She also served as the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). Most recently, Barb was the Group Director for Business Development at InfoTrends. She is currently the Manager of Pellow and Partners, LLC.
Barb can be reached via email at barb@pellowandpartners.com (Mobile, 585-734-2228)
This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Marketers are targeting smartphone owners through mobile marketing techniques such as QR codes, blending print with digital.
Marketers should develop fully integrated campaigns that comprise newer mediums like social, while still using traditional print.
To get the most out of PRINTING United, make vendor appointments, evaluate educational sessions worth attending, and network.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
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