TREND OFFSET PRINTING -- An Upward Trend
"We look at printing sales and customer benefits and examine the pipeline from the creation of the concept, building of the editorial or the advertising, through the buying of the paper, data communication of titles, the imaging of a client concept onto plate, and the printing, binding and ink-jet or newsstand distribution, to the reader," Sweetman remarks. "We've looked to close the gap in the time and cost pipeline for the client. What's really thrust our growth was the fact that we were closing these gaps for so many customers. It's a huge benefit for our publisher clients to be able to save one or two days in their production cycles because of our three plant locations and replicated technology."
With the benefits of heatset and coldset technology under one roof that cater to quick turnaround publications, according to Nelson, "the added value is time, because you don't have all those services fragmented out to multiple vendors. So that model was an easy stepping stone to grow from a $15 million printer to the nearly $200 million operation that we are today.
"As market conditions change for our customers, we provide them choices that can reduce costs and increase revenue. The way we're set up, we give them a lot of choices," he adds. "We encourage the examination of new formats farther up the quality chain, across it or down as our clients' desires and market conditions dictate."
From the printer's standpoint, the diversification has enabled Trend to avoid becoming a victim of the slumps that befall certain markets. A thriving publication printing market, for example, would help offset a stagnant directory business. Coupled with the strength of its regional branches, the company brain trust aims to make Trend Offset as recession-proof as possible.
The Carrollton, TX, facility opened its doors in 1998 under the direction of Paul Finie, with the Jacksonville, FL, plant coming online in 2001. Their geographic mapping came after studies by the company, which tapped into its major clientele to gauge where placement would be most appropriate from a print volume standpoint.