TREND OFFSET PRINTING -- An Upward Trend
Before ground was broken on the Texas facility, Trend Offset had $12 million in contractual obligations booked. At Jacksonville, the pre-booking figure was $15 million annually.
Having a three-pronged business model reflecting the California facility has provided Trend Offset with a base for comparison and has eliminated any of the guesswork when it comes to equipment, notes Nelson.
"When we opened Florida 18 months ago, there was nothing in that plant that we were not already familiar with in our California or Texas facilities. So we didn't install anything in there that's new to the equation or difficult to measure.
"What happens is that the bar continues to be raised on both quality standards and performance measurements, because we share a great deal of information with each of the three facilities to compare against each other. That's very healthy."
Seven years ago, Trend Offset was one of the first web printers to usher in computer-to-plate imaging. The company has remained at the forefront of technology and recently added a five-color Alcoa (nee Didde) Excalibur press, along with a five-color Heidelberg M-800 cover web press with UV coating, in Florida. At the finishing end of the line are Muller Martini and Kolbus binders.
Both of the new presses, added within the last 12 months, are already running at near capacity. As was the case with the new plant openings, Trend Offset let its clientele guide the decision-making process.
"Every one of the equipment decisions we've done has driven higher quality standards and increased our productivity," Sweetman remarks. "The biggest impact has been at the customer level because of the the capacity we've been able to give them. For example, we have seven perfect binding lines at our three facilities. If you're a publisher with a saddle-stitched product and you want to grow revenues into a perfect-bound method, we encourage that kind of growth. Our objective is to fuel client growth in pages and circulation, and be the tool of our customers' increased revenues."