TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
The mailer uses a specialized window envelope that shows the recipient’s address, the veterinary practice’s return address, a full-color picture of the type of pet (cat or dog) the recipient owns and a message that reads “Important Health Information for [pet name].”
“The high level of personalization and the professional appearance of this piece ensures that it will be opened and increases the chance that it will be acted upon,” Swartz adds. “It also conveys a sense of caring on the part of the veterinarian, communicating that he or she is truly concerned about the pet’s health.”
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- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.