TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
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According to Gaige, it was natural to see how the proven effectiveness of stewardship direct mail also applied to the needs of for-profit businesses. Broadview Networks is a telecommunications firm for which Cathedral prints full-color, transpromotional invoices for all of its customers. In the view of Broadview Vice President of Marketing Tim Bell, the company’s bill is a product in itself.
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- People:
- Field Marianne Gaige
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Barbara A. Pellow
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Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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