TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
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“We work with clients to sub-segment their market for maximum returns,” she continues. “With the targeting that we do for our customers, we may have 57 different segments by school or department. The more personalized, the better. A run of 180,000 could have 80 different segments.”
Gaige sums up her view of TransPromo as “where you have a relationship with a client and you treat them like they are a member of a special club.”
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- Field Marianne Gaige
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Barbara A. Pellow
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Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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