TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
Transpromotional . . . Transeducational
DST Output reaches every home and every business with technology-driven customer communication solutions. Every month, the company prints, mails and electronically delivers more than 200 million bills, statements, marketing materials, policy statements, explanations of benefits and other business-critical customer communications. Cheryl Kananowicz, DST’s vice president of sales and corporate communications, shares the perspective that the market needs to define TransPromo as more than a marketing message on a statement.
- People:
- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.