TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
• Reinforcing the brand; and
• Retaining clients or reactivating dormant relationships.
The key value is the fact that Trans-Promo is directed at a known customer. There is an implied “opt-in” relationship based on an existing account, a past purchase of products or services, or membership in an organization or existing loyalty program. When the recipient receives the mailing, it is from a trusted source—a known business partner—and is highly likely to be opened and read.
- People:
- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.