TransPromo Special Report — TransPromo Communications: More Than a Pretty Statement
“We use customer data as a way to make our offers more relevant,” he says. “Printing them in full color enhances the bill and helps distinguish us in the marketplace. We believe that our invoice is the one consistent touch we have with our customers every single month.”
Cathedral has continuously expanded its Trans-Promo capabilities and today offers the Essentials line of printed and electronic financial communication programs, personalized direct mail and e-marketing services. This includes the analysis and application of customer data to create transpromo checks, statements, invoices, highly targeted direct mail and a wide range of customer care communications.
- People:
- Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.